Akdeniz Sanat

Öz

The concept, which is one of the most abstract matches in the mind system, comes into existence by visualizing in the life cycle. New media, on the other hand, is a medium where social and cultural cliches representing visuals and concepts are born, grow and die. Visuality mere is not enough to attract the attention of the audience through the things that emerged from a phenomenological approach in the contemporary new media environment. In particular, designers need to find different narrative paths and channels using new media mediums. At this point, the importance of the concept of transmedia, which finds a new meaning by developing different perspectives by Henry Jenkins, becomes apparent. Transmedia provided both a visual and process-based understanding of the environment in game design and illustrations within the possibilities of the graphic language, allowing a research on the concept of periphery in this study.

As a matter of fact, this study is also important because it reveals the design-oriented thinking structure within the transmedia universes. Especially in Turkey, the development of new media environments causes the concept of transmedia to be read as a popular culture phenomenon over time. Globally, the situation is not different from the Turkish example. Therefore, this research article aims to answer the following question, since the subject of the study includes both local and national observations in the context of design: How can design oriented transmedia be realized? In order to answer this question, the research was concluded with analysis and examinations on the Mickey Mouse character created by Walt Disney as an international example, and the Maysa and Bulut animation broadcast by TRT Children’s channel as a national example.