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The Use of Retro Venues in Gastronomy Tourism: The Case of Safranbolu

Yıl 2023, Cilt: 9 Sayı: 1, 12 - 21, 21.11.2023

Sibel Ayyıldız Yurdanur Yumuk Ayşe Nur Uslu

https://doi.org/10.26650/jot.2023.9.1.1183790

Öz

In tourism, an emotional connection is established between tangible and intangible nostalgic elements and the individual, and this affects the visitor experience positively. The aim of this study is to reveal the effects of retro /nostalgic items used in food and beverage establishments operating in Safranbolu and serving gastronomic tourism on the visitor experience along with business promotion and marketing activities. The qualitative research method and the phenomenology research design were employed. Within the scope of the research, 9 food and beverage establishments using nostalgic elements were identified; however, semi-structured interviews were conducted with the 8 business officials. As a result, it was found that retro businesses that use remarkable nostalgic elements in the design of the place also include food and drinks produced by adhering to their original recipes in their menus. It was revealed that the advantages of retro businesses are more than the disadvantages. The establishments have domestic and foreign loyal customers. However, the disadvantages are that they are far from the center, the cost of local products is high, and they have difficulty finding staff.

Anahtar Kelimeler

Retro Veneues Gastronomy Tourism Safranbolu

Kaynakça

  • Akıncı, G., (2020). Bellek-mekân ilişkisi: Kuzguncuk evlerinde tipoloji. [Master’s Thesis. İstanbul Kultur University, İstanbul, Turkey). Retrieved from https://tez.yok.gov.tr/UlusalTezMerkezi/ google scholar
  • Akkaya, A. (2020). Gastronomi turizminde otantik mekânlar. International Social Sciences Studies Journal, 6(67), 3366-3371. google scholar
  • Akkaya, A., Bayrakcı, S. & Özcan, C. C. (2018). Osmanlı mutfağının yemek, fiyat, mekân ve ekonomik bakımdan değerlendirilmesi: İstanbul örneği. Journal of Tourism and Gastronomy Studies, 6(3), 60-80. google scholar
  • Albayrak, A. (2014). Müşterilerin restoran seçimlerini etkileyen faktörler: İstanbul örneği. Anatolia: A Journal of Tourism Research, 25(2), 190-201. google scholar
  • Antonsich, M. (2010). Searching for belonging—An analytical framework. Geography Compass, 4(6), 644-659. google scholar
  • Arabulan, S. (2008). Yer/mekân kimliğinin değişimi: Mezitbey Hamamı ve yakın çevresi alan çalışması. [Identity change of space/ place: The case of Mezit Bey Bath and its hinterland]. [Master’s Thesis. Trakya University, Edirne, Turkey). Retrieved from https://tez.yok.gov.tr/ UlusalTezMerkezi/ google scholar
  • Aysen, E., Çetinkaya, F. E., & Hassan, A. (2017). Nostaljiye açilan bir kapı: Altınköy. Journal of Akademik Bakış, 61, 696-715. google scholar
  • Başaran, T., Sünnetçioğlu, S., & Yıldırım, H. M. (2019). Restoranlardaki nostaljik unsurların tüketici deneyimlerine yansımaları: Orıent Express restoranı üzerine bir araştırma. Journal of Recreation and Tourism Research, 6(3), 255-262. google scholar
  • Bilge, F. E., & Aktaş, E. (2019). Nostaljik bölge pazarlaması: Sille örneği. Selcuk University Journal of Social and Technical Researches, 18, 1-9. google scholar
  • Bozkurt, M., & Ünal, A. (2015). Genel Olarak Pazarlama Kavramı ve Turizm Pazarlaması. In M. Bozkurt and B. Sahin (Ed.) Turizm Pazarlaması Temel İlkeler ve Uygulamalar (pp.19-41). İstanbul: Paradigma Academy. google scholar
  • Brito, P. Q., & Vale, V. T. (2018). Toward an integrated model of visitor’s food nostalgia and gender difference: A festival context. Event Management, 22(4), 609-628. https://doi.org/10.3727/152 599518X15300559276967 google scholar
  • Brown, S., Kozinets, R. V., & Sherry J. F. (2003). Sell me the old story: Retro marketing management and the art of brand revival. Journal of Customer Behaviors, 2(2), 133-147. google scholar
  • Chen, H. B., Yeh, S. S., & Huan, T. C. (2014). Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants. Journal of Business Research, 67(3), 354-360. google scholar
  • Christou, P., Farmaki, A., & Evangelou, G. (2018). Nurturing nostalgia?: A response from rural tourism stakeholders. Tourism Management, 69(2018), 42-51. google scholar
  • Creswell, J. W. (2019). Nitel Araştırmacılar İçin 30 Temel Beceri (Translator Özcan, H.). Ankara: Ani Publishing. google scholar
  • Elshaer, I. A., Azazz, A. M. S., & Fayyad, S. (2022). Authenticity, involvement and nostalgia in heritage hotels in the era of digital technology: A moderated meditation model. International Journal of Environmental Research and Public Health, 19, 5784. https://doi.org/10.3390/ ijerph19105784 google scholar
  • Güleç Solak, S. (2017). Mekan-kimlik etkileşimi: kavramsal ve kuramsal bir bakış. MANAS Journal of Social Studies, 6(1), 13-37. google scholar
  • Güney, T. & Kızılırmak, İ. (2021). Nostaljik turizm: Doğu Ekspresi. Nevsehir Hacı Bektas Veli University Journal of Social Sciences, 11(4), 1702-1716. google scholar
  • Holotova, M., Kadekova, Z., & Kosiciarova, I. (2020). Retro marketing - a power of nostalgia whıch works among the audıence. Communication Today, 11(2), 148-164. google scholar
  • İşçi, C., Güzel, B., & Ataberk, E. (2018). Mekana ve yerel halka bağlilik, kültürel mirasa yönelik tutumu etkiler mi?. Balıkesir University Journal of Social Sciences, 21(40), 583-606. google scholar
  • Kurgun, H., & Özşeker, D. B. (2016). Gastronomi ve Turizm. Ankara: Detay Yayincilik. google scholar
  • Mandal, S., Gunasekar, S., Dixit, S. K. & Das, P. (2022). Gastro-nostalgia: towards a higher order measurement scale based on two gastro festivals. Tourism Recreation Research, 47 (3), 293315, https://doi.org/10.1080/02508281.2021.1951589 google scholar
  • Nebioğlu, O. (2016). Yerel gastronomik ürünlerin turizmde kullanilmasini etkileyen faktörler. [The factors affecting usage of local gastronomic products in tourism] [Doctoral Dissertation. Akdeniz University, Antalya, Turkey). Retrieved from https://tez.yok.gov.tr/UlusalTezMerkezi/ Neuman, W. L. (2017). Toplumsal Araştirma Yöntemleri: Nicel ve Nitel Yaklaşimlar. İstanbul: Yayin Odasi. google scholar
  • Oğuz, G. V. (2017). Investigation of the effect of retro marketing on brand loyalty over generations X, Y & Z. International Journal of Disciplines Economics & Administrative Sciences Studies, 3(1), 48-60. google scholar
  • Sariçiçek, R., Çokay Çopuroğlu, F., & Korkmaz, İ . (2017). Brand identity and brand image of consumers in retro marketing context: A research on GAUN academicians. Gaziantep University Journal of Social Sciences, 16(2), 345-358. DOI: 10.21547/jss.300703 google scholar
  • Shi, Y., Bettache, K., Zhang, N., & Xue, L. (2021). Constructing nostalgia in tourism: A comparison analysis of genuine and artificial approaches. Journal of Destination Marketing and Management, 19 (March), 100488. https://doi.org/10.1016/j.jdmm.2020.100488 google scholar
  • Skuras, D. Dimara, E., & Petrou, A. (2006). Rural tourism and visitors expenditures for local food products. Regional Studies, 40(7), 769-779. google scholar
  • Tayara, M. & Özel, Ç. H. (2019). Annals of Tourism Research dergisinde yayimlanan postmodern dönemde turizm konulu makaleler: Bibliyometrik inceleme. Anatolia: A Journal of Tourism Research, 30(2), 100-111. google scholar
  • Vignolles, A., & Pichon, P. E. (2014). A taste of nostalgia links between nostalgia and food consumption. Qualitative Market Research: An International Journal, 17(3), 225-238. google scholar
  • Yetim, G., Hastürk, G., & Argan, M. (2020). Retro temelli Ramazan etkinlikleri: Nostalji eğilimi, akiş deneyimi, etkinlik tatmini, boş zaman tatmini, yaşam tatmini ve mutluluk arasindaki ilişki. Anemon Mus Alparslan University Journal of Social Sciences, 8(3), 781-791. google scholar
  • Yıldız, Ö. (2015). Turistik çekim unsuru olarak yerel yiyecek-içecek üretiminin ekonomik sürdürülebilirliği: Kazdağı örneği. [Economic sustainability of local food & beverage production as a tourist attraction: The example of Kazdağı] [Doctoral Dissertation. Dokuz Eylul University, Izmir, Turkey). Retrieved from https://tez.yok.gov.tr/UlusalTezMerkezi/ google scholar

Yıl 2023, Cilt: 9 Sayı: 1, 12 - 21, 21.11.2023

Sibel Ayyıldız Yurdanur Yumuk Ayşe Nur Uslu

https://doi.org/10.26650/jot.2023.9.1.1183790

Öz

Kaynakça

  • Akıncı, G., (2020). Bellek-mekân ilişkisi: Kuzguncuk evlerinde tipoloji. [Master’s Thesis. İstanbul Kultur University, İstanbul, Turkey). Retrieved from https://tez.yok.gov.tr/UlusalTezMerkezi/ google scholar
  • Akkaya, A. (2020). Gastronomi turizminde otantik mekânlar. International Social Sciences Studies Journal, 6(67), 3366-3371. google scholar
  • Akkaya, A., Bayrakcı, S. & Özcan, C. C. (2018). Osmanlı mutfağının yemek, fiyat, mekân ve ekonomik bakımdan değerlendirilmesi: İstanbul örneği. Journal of Tourism and Gastronomy Studies, 6(3), 60-80. google scholar
  • Albayrak, A. (2014). Müşterilerin restoran seçimlerini etkileyen faktörler: İstanbul örneği. Anatolia: A Journal of Tourism Research, 25(2), 190-201. google scholar
  • Antonsich, M. (2010). Searching for belonging—An analytical framework. Geography Compass, 4(6), 644-659. google scholar
  • Arabulan, S. (2008). Yer/mekân kimliğinin değişimi: Mezitbey Hamamı ve yakın çevresi alan çalışması. [Identity change of space/ place: The case of Mezit Bey Bath and its hinterland]. [Master’s Thesis. Trakya University, Edirne, Turkey). Retrieved from https://tez.yok.gov.tr/ UlusalTezMerkezi/ google scholar
  • Aysen, E., Çetinkaya, F. E., & Hassan, A. (2017). Nostaljiye açilan bir kapı: Altınköy. Journal of Akademik Bakış, 61, 696-715. google scholar
  • Başaran, T., Sünnetçioğlu, S., & Yıldırım, H. M. (2019). Restoranlardaki nostaljik unsurların tüketici deneyimlerine yansımaları: Orıent Express restoranı üzerine bir araştırma. Journal of Recreation and Tourism Research, 6(3), 255-262. google scholar
  • Bilge, F. E., & Aktaş, E. (2019). Nostaljik bölge pazarlaması: Sille örneği. Selcuk University Journal of Social and Technical Researches, 18, 1-9. google scholar
  • Bozkurt, M., & Ünal, A. (2015). Genel Olarak Pazarlama Kavramı ve Turizm Pazarlaması. In M. Bozkurt and B. Sahin (Ed.) Turizm Pazarlaması Temel İlkeler ve Uygulamalar (pp.19-41). İstanbul: Paradigma Academy. google scholar
  • Brito, P. Q., & Vale, V. T. (2018). Toward an integrated model of visitor’s food nostalgia and gender difference: A festival context. Event Management, 22(4), 609-628. https://doi.org/10.3727/152 599518X15300559276967 google scholar
  • Brown, S., Kozinets, R. V., & Sherry J. F. (2003). Sell me the old story: Retro marketing management and the art of brand revival. Journal of Customer Behaviors, 2(2), 133-147. google scholar
  • Chen, H. B., Yeh, S. S., & Huan, T. C. (2014). Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants. Journal of Business Research, 67(3), 354-360. google scholar
  • Christou, P., Farmaki, A., & Evangelou, G. (2018). Nurturing nostalgia?: A response from rural tourism stakeholders. Tourism Management, 69(2018), 42-51. google scholar
  • Creswell, J. W. (2019). Nitel Araştırmacılar İçin 30 Temel Beceri (Translator Özcan, H.). Ankara: Ani Publishing. google scholar
  • Elshaer, I. A., Azazz, A. M. S., & Fayyad, S. (2022). Authenticity, involvement and nostalgia in heritage hotels in the era of digital technology: A moderated meditation model. International Journal of Environmental Research and Public Health, 19, 5784. https://doi.org/10.3390/ ijerph19105784 google scholar
  • Güleç Solak, S. (2017). Mekan-kimlik etkileşimi: kavramsal ve kuramsal bir bakış. MANAS Journal of Social Studies, 6(1), 13-37. google scholar
  • Güney, T. & Kızılırmak, İ. (2021). Nostaljik turizm: Doğu Ekspresi. Nevsehir Hacı Bektas Veli University Journal of Social Sciences, 11(4), 1702-1716. google scholar
  • Holotova, M., Kadekova, Z., & Kosiciarova, I. (2020). Retro marketing - a power of nostalgia whıch works among the audıence. Communication Today, 11(2), 148-164. google scholar
  • İşçi, C., Güzel, B., & Ataberk, E. (2018). Mekana ve yerel halka bağlilik, kültürel mirasa yönelik tutumu etkiler mi?. Balıkesir University Journal of Social Sciences, 21(40), 583-606. google scholar
  • Kurgun, H., & Özşeker, D. B. (2016). Gastronomi ve Turizm. Ankara: Detay Yayincilik. google scholar
  • Mandal, S., Gunasekar, S., Dixit, S. K. & Das, P. (2022). Gastro-nostalgia: towards a higher order measurement scale based on two gastro festivals. Tourism Recreation Research, 47 (3), 293315, https://doi.org/10.1080/02508281.2021.1951589 google scholar
  • Nebioğlu, O. (2016). Yerel gastronomik ürünlerin turizmde kullanilmasini etkileyen faktörler. [The factors affecting usage of local gastronomic products in tourism] [Doctoral Dissertation. Akdeniz University, Antalya, Turkey). Retrieved from https://tez.yok.gov.tr/UlusalTezMerkezi/ Neuman, W. L. (2017). Toplumsal Araştirma Yöntemleri: Nicel ve Nitel Yaklaşimlar. İstanbul: Yayin Odasi. google scholar
  • Oğuz, G. V. (2017). Investigation of the effect of retro marketing on brand loyalty over generations X, Y & Z. International Journal of Disciplines Economics & Administrative Sciences Studies, 3(1), 48-60. google scholar
  • Sariçiçek, R., Çokay Çopuroğlu, F., & Korkmaz, İ . (2017). Brand identity and brand image of consumers in retro marketing context: A research on GAUN academicians. Gaziantep University Journal of Social Sciences, 16(2), 345-358. DOI: 10.21547/jss.300703 google scholar
  • Shi, Y., Bettache, K., Zhang, N., & Xue, L. (2021). Constructing nostalgia in tourism: A comparison analysis of genuine and artificial approaches. Journal of Destination Marketing and Management, 19 (March), 100488. https://doi.org/10.1016/j.jdmm.2020.100488 google scholar
  • Skuras, D. Dimara, E., & Petrou, A. (2006). Rural tourism and visitors expenditures for local food products. Regional Studies, 40(7), 769-779. google scholar
  • Tayara, M. & Özel, Ç. H. (2019). Annals of Tourism Research dergisinde yayimlanan postmodern dönemde turizm konulu makaleler: Bibliyometrik inceleme. Anatolia: A Journal of Tourism Research, 30(2), 100-111. google scholar
  • Vignolles, A., & Pichon, P. E. (2014). A taste of nostalgia links between nostalgia and food consumption. Qualitative Market Research: An International Journal, 17(3), 225-238. google scholar
  • Yetim, G., Hastürk, G., & Argan, M. (2020). Retro temelli Ramazan etkinlikleri: Nostalji eğilimi, akiş deneyimi, etkinlik tatmini, boş zaman tatmini, yaşam tatmini ve mutluluk arasindaki ilişki. Anemon Mus Alparslan University Journal of Social Sciences, 8(3), 781-791. google scholar
  • Yıldız, Ö. (2015). Turistik çekim unsuru olarak yerel yiyecek-içecek üretiminin ekonomik sürdürülebilirliği: Kazdağı örneği. [Economic sustainability of local food & beverage production as a tourist attraction: The example of Kazdağı] [Doctoral Dissertation. Dokuz Eylul University, Izmir, Turkey). Retrieved from https://tez.yok.gov.tr/UlusalTezMerkezi/ google scholar
Toplam 31 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Beşeri Coğrafya (Diğer)
Bölüm Makaleler
Yazarlar

Sibel Ayyıldız 0000-0003-0701-2445

Yurdanur Yumuk 0000-0001-9859-4393

Ayşe Nur Uslu 0000-0002-3082-943X

Yayımlanma Tarihi 21 Kasım 2023
Gönderilme Tarihi 3 Ekim 2022
Yayımlandığı Sayı Yıl 2023 Cilt: 9 Sayı: 1

Kaynak Göster

APA Ayyıldız, S., Yumuk, Y., & Uslu, A. N. (2023). The Use of Retro Venues in Gastronomy Tourism: The Case of Safranbolu. Journal of Tourismology, 9(1), 12-21. https://doi.org/10.26650/jot.2023.9.1.1183790
AMA Ayyıldız S, Yumuk Y, Uslu AN. The Use of Retro Venues in Gastronomy Tourism: The Case of Safranbolu. Journal of Tourismology. Kasım 2023;9(1):12-21. doi:10.26650/jot.2023.9.1.1183790
Chicago Ayyıldız, Sibel, Yurdanur Yumuk, ve Ayşe Nur Uslu. “The Use of Retro Venues in Gastronomy Tourism: The Case of Safranbolu”. Journal of Tourismology 9, sy. 1 (Kasım 2023): 12-21. https://doi.org/10.26650/jot.2023.9.1.1183790.
EndNote Ayyıldız S, Yumuk Y, Uslu AN (01 Kasım 2023) The Use of Retro Venues in Gastronomy Tourism: The Case of Safranbolu. Journal of Tourismology 9 1 12–21.
IEEE S. Ayyıldız, Y. Yumuk, ve A. N. Uslu, “The Use of Retro Venues in Gastronomy Tourism: The Case of Safranbolu”, Journal of Tourismology, c. 9, sy. 1, ss. 12–21, 2023, doi: 10.26650/jot.2023.9.1.1183790.
ISNAD Ayyıldız, Sibel vd. “The Use of Retro Venues in Gastronomy Tourism: The Case of Safranbolu”. Journal of Tourismology 9/1 (Kasım 2023), 12-21. https://doi.org/10.26650/jot.2023.9.1.1183790.
JAMA Ayyıldız S, Yumuk Y, Uslu AN. The Use of Retro Venues in Gastronomy Tourism: The Case of Safranbolu. Journal of Tourismology. 2023;9:12–21.
MLA Ayyıldız, Sibel vd. “The Use of Retro Venues in Gastronomy Tourism: The Case of Safranbolu”. Journal of Tourismology, c. 9, sy. 1, 2023, ss. 12-21, doi:10.26650/jot.2023.9.1.1183790.
Vancouver Ayyıldız S, Yumuk Y, Uslu AN. The Use of Retro Venues in Gastronomy Tourism: The Case of Safranbolu. Journal of Tourismology. 2023;9(1):12-21.
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