Araştırma Makalesi
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Moda ilgilenimi ve yenilikçiliğin, giyim satın almada İnternet kullanımı üzerine etkisinin incelenmesi

Yıl 2019, Cilt: 10 Sayı: 2, 41 - 62, 21.10.2019
https://doi.org/10.34231/iuyd.617208

Öz

Gelişen
teknolojiyle birlikte giyim alışverişlerinin İnternet yoluyla yapılması artık
çok yaygınlaşmıştır. Moda ve yenilik kavramlarının da teknoloji ilerlemesiyle
birlikte yayılır olma hızı artmıştır. Bu çalışma moda ilgileniminin, moda
yenilikçiliği üzerindeki etkisini, moda ilgilenimi, moda yenilikçiliği ve
elektronik yenilikçiliğin giyim satın almada İnternet kullanımı üzerine
etkisini birlikte geniş kapsamlı bir şekilde ele almaktadır. Çalışmanın amacı,
moda ve yenilikçilik etkileşiminin giyim satın almada İnternet kullanımını
ortaya koymaktır. Araştırma modeli doğrultusunda kurulan hipotezler yapısal
eşitlik modellemesi ile test edilmiştir. Anket yoluyla 383 kişiye ulaşılarak
veri toplanmıştır. Araştırma, tüketicilerin moda ilgileniminin ve elektronik
yenilikçiliğinin giyim alışverişlerinde İnternet kullanımını etkilediğini
ortaya koymaktadır.

Kaynakça

  • Agarwal, R., & Prasad, J. (1998). A conceptual and operational definition of personal innovativeness in the domain of information technology. Information Systems Research, 9(2): 204-215.
  • Anić, I. D., Mihić, M. & Kursan Milaković, I. (2018). Antecedents and outcomes of fashion innovativeness in retailing. The Service Industries Journal, 38(9-10): 543-560.
  • Arts, J. W., Frambach, R. T., & Bijmolt, T. H. (2011). Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. International Journal of Research in Marketing, 28(2): 134-144.
  • Bagozzi, R. P. ve Yi, Y. (1988). On the evaluation of structural equation models. Journal of The Academy of Marketing Science, 16(1): 74-94.
  • Barnard, M. (2002). Fashion as Communication. London: Routledge.
  • Bhatnagar, A., Misra, S. & Rao, H.R. (2000). On risk, convenience, and internet shopping behavior, Communications of the ACM, Vol. 43 No. 11:98-105.
  • Blake, B. F., Neuendorf, K. A., & Valdiserri, C. M. (2003). Innovativeness and variety of İnternet shopping. Internet Research, 13(3): 156-169.
  • Boden, S. (2006). Dedicated followers of fashion? The influence of popular culture on children’s social identities. Media, Culture and Society, 28(2): 289–298.
  • Browne, B. A. & Kaldenberg, D.O. (1997). “Conceptualizing self-monitoring: links to materialism and product involvement”, Journal of Consumer Marketing, Vol. 14 No. 1: 31-44.
  • Cardoso, P. R., Costa, H. S. & Novais, L. A. (2010). Fashion consumer profiles in the Portuguese market: Involvement, innovativeness, self-expression and impulsiveness as segmentation criteria. International Journal of Consumer Studies, 34: 638–647.
  • Chandrasekaran, D. & Tellis, G. J. (2008). The global takeoff of new products: Culture, wealth, or vanishing differences?. Marketing Science, 27(5): 844–860.
  • Cho, E., Fiore, A.M. & Russell, D.W. (2015). Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations: testing its role in an extended brand equity model, Psychology & Marketing, 32(1): 28-48.
  • Cho, S. & Workman, J. (2011). Gender, fashion ınnovativeness and opinion leadership, and need for touch: effects on multichannel choice and touch/non-touch preference in clothing shopping. Journal of Fashion Marketing and Management, 15(3): 363-382.
  • Cho, S. & Workman, J. E. (2014). Relationships among gender, fashion leadership, need for affect, and consumers’ apparel shopping preference. Family and Consumer Sciences Research Journal, 42(4): 369-385.
  • Choo, H.J., Sim, S.Y., Lee, H.K. & Kim, H.B. (2014). The effect of consumers’ ınvolvement and ınnovativeness on the utilization of fashion wardrobe. International Journal of Consumer Studies. 38(2): 2175-2182.
  • Citrin, A.V., Sprott, D.E., Silveman, S.N. & Stem, D.E. Jr .(2000). `Adoption of internet shopping: the role of consumer innovativeness’, Industrial Management & Data Systems, 100(7): 294-300.
  • Cornescu, V. & Adam, C. R. (2013). The consumer resistance behavior towards innovation. Procedia Economics and Finance, 6: 457- 465.
  • Crespo, Á. H., & del Bosque, I. R. (2008). The effect of innovativeness on the adoption of B2C e-commerce: A model based on the Theory of Planned Behaviour. Computers in Human Behavior, 24(6): 2830-2847.
  • Dlodlo, N. (2014). Uniqueness-seeking behaviour and innovativeness of young consumers: Perspectives on South African fashion designer labels. Mediterranean Journal of Social Sciences, 5: 191–199.
  • Dubois, B. & Duquesne, P. (1993), The market for luxury goods: ıncome versus culture, European Journal of Marketing, 27: 35–44.
  • Eastlick, M. A., & Lotz, S. (1999). Profiling potential adopters and non-adopters of an interactive electronic shopping medium. International Journal of Retail & Distribution Management, 27(6): 209-223.
  • Entwistle, J. (2002). The aesthetic economy: The production of value in the field of fashion modeling. Journal of Consumer Culture, 2(3): 317–339.
  • Escobar-Rodríguez, T., & Bonsón-Fernández, R. (2017). Analysing online purchase intention in Spain: fashion e-commerce. Information Systems and e-Business Management, 15(3): 599-622.
  • Fairhurst, A.E., Good, L.K. & Gentry, J.W. (1989). “Fashion involvement: an instrument validation procedure”, Clothing and Textiles Research Journal, (7)3: 10-14.
  • Filo, K., Chen, N., King, C., & Funk, D. C. (2013). Sport tourists’ involvement with a destination: A stage-based examination. Journal of Hospitality & Tourism Research, 37(1): 100-124.
  • Flynn, L. & Goldsmith, R. (1993). A causal model of consumer involvement: replication and critique”, Journal of Social Behavior and Personality, 8(6): 129-42.
  • Flynn, L.R., Goldsmith, R.E. & Eastman, J.E. (1996). Opinion leaders and opinion seekers: two new measurement scales. Journal of the Academy of Marketing Science, 24(2): 137-147.
  • Fornell, C. & Larcker, D. F. (1981). Evaluating Structural Equation Models With Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1): 39-50.
  • Goldsmith, R. & Reinecke Flynn, L. (1992). Identifying innovators in consumer product markets. European Journal of Marketing, 26(12): 42-55.
  • Goldsmith, R. E. & Foxall, G. R. (2003). The measurement of innovativeness. The international handbook on innovation, 321-330.
  • Goldsmith, R. E. & Foxall, G. R. (2003). The measurement of innovativeness. In L. V. Shavinina (Ed.), International handbook on innovation (321–330). Oxford: Elsevier Science.
  • Goldsmith, R. E. & Goldsmith, E. B. (2002). Buying apparel over the internet. Journal of Product & Brand Management, 11(2): 89-102.
  • Goldsmith, R. E. & Hofacker, C.F. (1991). Measuring Consumer Innovativeness. Journal of Academy of Marketing Science, 19(3): 209-221.
  • Goldsmith, R. E. & Newell, S. J. (1997). Innovativeness and price sensitivity: Managerial, the or etical and methodological issues. Journal of Product and Brand Management, 6(3): 163–174.
  • Goldsmith, R. E. & Stith, M. T. (2011). The social values of fashion innovators. Journal of Applied Business Research, 9: 10 –18.
  • Goldsmıth, R. E. and Hofacker, C.F. (1991). Measuring consumer ınnovativeness. Journal of the Academy of Marketing Science, 19(3): 209-221.
  • Goldsmith, R. E., & Bridges, E. (2000). E-Tailing vs. retailing: Using attitudes to predict online buying behavior. Quarterly Journal of Electronic Commerce, 1(3): 245-253.
  • Goldsmith, R. E., & Flynn, L. R. (2004). Psychological and behavioral drivers of online clothing purchase. Journal of Fashion Marketing and Management: An International Journal, 8(1): 84-95.
  • Goldsmith, R., Moore, M. & Beaudoin, P. (1999). Fashion innovativeness and self-concept: A replication. Journal of Product and Brand management, 8(1): 7–18.
  • Goldsmith, R.E. & Flynn, L.R. (2005). Bricks, clicks, and pix: apparel buyers' use of stores, internet, and catalogs compared. International Journal of Retail & Distribution Management, 33(4): 271-283.
  • Goldsmith, R.E. (2000). Characteristics of the heavy user of fashionable clothing. Journal of Marketing Theory and Practice, 8(4): 1-9.
  • Goldsmith, R.E., Flynn, L.R., Goldsmith, E.B. & Kim, W.M. (2013). Fashion innovativeness and materialism, Journal of Global Fashion Marketing, 4(4): 266-283.
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Investigation of the effect of fashion involvement and innovativeness on internet use in clothing purchasing

Yıl 2019, Cilt: 10 Sayı: 2, 41 - 62, 21.10.2019
https://doi.org/10.34231/iuyd.617208

Öz

With the developing technology, it is now very common to make clothes
shopping via the internet. With the advancement of technology, the concept of
fashion and innovation has increased. This study extensively addresses the
impact of fashion involvement on fashion innovativeness, the impact of fashion
involvement, fashion innovativeness and electronic innovativeness on the use of
the internet in clothing purchase. The aim of the study is to reveal the
interaction of fashion and innovativeness with the use of the internet in
buying clothes. The hypotheses established in line with the research model were
tested with structural equation modeling. 383 people were reached through the
questionnaire and data were collected. The research reveals that the fashion involvement
and electronic innovativeness of consumers affect the use of the internet in
clothing shopping.

Kaynakça

  • Agarwal, R., & Prasad, J. (1998). A conceptual and operational definition of personal innovativeness in the domain of information technology. Information Systems Research, 9(2): 204-215.
  • Anić, I. D., Mihić, M. & Kursan Milaković, I. (2018). Antecedents and outcomes of fashion innovativeness in retailing. The Service Industries Journal, 38(9-10): 543-560.
  • Arts, J. W., Frambach, R. T., & Bijmolt, T. H. (2011). Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. International Journal of Research in Marketing, 28(2): 134-144.
  • Bagozzi, R. P. ve Yi, Y. (1988). On the evaluation of structural equation models. Journal of The Academy of Marketing Science, 16(1): 74-94.
  • Barnard, M. (2002). Fashion as Communication. London: Routledge.
  • Bhatnagar, A., Misra, S. & Rao, H.R. (2000). On risk, convenience, and internet shopping behavior, Communications of the ACM, Vol. 43 No. 11:98-105.
  • Blake, B. F., Neuendorf, K. A., & Valdiserri, C. M. (2003). Innovativeness and variety of İnternet shopping. Internet Research, 13(3): 156-169.
  • Boden, S. (2006). Dedicated followers of fashion? The influence of popular culture on children’s social identities. Media, Culture and Society, 28(2): 289–298.
  • Browne, B. A. & Kaldenberg, D.O. (1997). “Conceptualizing self-monitoring: links to materialism and product involvement”, Journal of Consumer Marketing, Vol. 14 No. 1: 31-44.
  • Cardoso, P. R., Costa, H. S. & Novais, L. A. (2010). Fashion consumer profiles in the Portuguese market: Involvement, innovativeness, self-expression and impulsiveness as segmentation criteria. International Journal of Consumer Studies, 34: 638–647.
  • Chandrasekaran, D. & Tellis, G. J. (2008). The global takeoff of new products: Culture, wealth, or vanishing differences?. Marketing Science, 27(5): 844–860.
  • Cho, E., Fiore, A.M. & Russell, D.W. (2015). Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations: testing its role in an extended brand equity model, Psychology & Marketing, 32(1): 28-48.
  • Cho, S. & Workman, J. (2011). Gender, fashion ınnovativeness and opinion leadership, and need for touch: effects on multichannel choice and touch/non-touch preference in clothing shopping. Journal of Fashion Marketing and Management, 15(3): 363-382.
  • Cho, S. & Workman, J. E. (2014). Relationships among gender, fashion leadership, need for affect, and consumers’ apparel shopping preference. Family and Consumer Sciences Research Journal, 42(4): 369-385.
  • Choo, H.J., Sim, S.Y., Lee, H.K. & Kim, H.B. (2014). The effect of consumers’ ınvolvement and ınnovativeness on the utilization of fashion wardrobe. International Journal of Consumer Studies. 38(2): 2175-2182.
  • Citrin, A.V., Sprott, D.E., Silveman, S.N. & Stem, D.E. Jr .(2000). `Adoption of internet shopping: the role of consumer innovativeness’, Industrial Management & Data Systems, 100(7): 294-300.
  • Cornescu, V. & Adam, C. R. (2013). The consumer resistance behavior towards innovation. Procedia Economics and Finance, 6: 457- 465.
  • Crespo, Á. H., & del Bosque, I. R. (2008). The effect of innovativeness on the adoption of B2C e-commerce: A model based on the Theory of Planned Behaviour. Computers in Human Behavior, 24(6): 2830-2847.
  • Dlodlo, N. (2014). Uniqueness-seeking behaviour and innovativeness of young consumers: Perspectives on South African fashion designer labels. Mediterranean Journal of Social Sciences, 5: 191–199.
  • Dubois, B. & Duquesne, P. (1993), The market for luxury goods: ıncome versus culture, European Journal of Marketing, 27: 35–44.
  • Eastlick, M. A., & Lotz, S. (1999). Profiling potential adopters and non-adopters of an interactive electronic shopping medium. International Journal of Retail & Distribution Management, 27(6): 209-223.
  • Entwistle, J. (2002). The aesthetic economy: The production of value in the field of fashion modeling. Journal of Consumer Culture, 2(3): 317–339.
  • Escobar-Rodríguez, T., & Bonsón-Fernández, R. (2017). Analysing online purchase intention in Spain: fashion e-commerce. Information Systems and e-Business Management, 15(3): 599-622.
  • Fairhurst, A.E., Good, L.K. & Gentry, J.W. (1989). “Fashion involvement: an instrument validation procedure”, Clothing and Textiles Research Journal, (7)3: 10-14.
  • Filo, K., Chen, N., King, C., & Funk, D. C. (2013). Sport tourists’ involvement with a destination: A stage-based examination. Journal of Hospitality & Tourism Research, 37(1): 100-124.
  • Flynn, L. & Goldsmith, R. (1993). A causal model of consumer involvement: replication and critique”, Journal of Social Behavior and Personality, 8(6): 129-42.
  • Flynn, L.R., Goldsmith, R.E. & Eastman, J.E. (1996). Opinion leaders and opinion seekers: two new measurement scales. Journal of the Academy of Marketing Science, 24(2): 137-147.
  • Fornell, C. & Larcker, D. F. (1981). Evaluating Structural Equation Models With Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1): 39-50.
  • Goldsmith, R. & Reinecke Flynn, L. (1992). Identifying innovators in consumer product markets. European Journal of Marketing, 26(12): 42-55.
  • Goldsmith, R. E. & Foxall, G. R. (2003). The measurement of innovativeness. The international handbook on innovation, 321-330.
  • Goldsmith, R. E. & Foxall, G. R. (2003). The measurement of innovativeness. In L. V. Shavinina (Ed.), International handbook on innovation (321–330). Oxford: Elsevier Science.
  • Goldsmith, R. E. & Goldsmith, E. B. (2002). Buying apparel over the internet. Journal of Product & Brand Management, 11(2): 89-102.
  • Goldsmith, R. E. & Hofacker, C.F. (1991). Measuring Consumer Innovativeness. Journal of Academy of Marketing Science, 19(3): 209-221.
  • Goldsmith, R. E. & Newell, S. J. (1997). Innovativeness and price sensitivity: Managerial, the or etical and methodological issues. Journal of Product and Brand Management, 6(3): 163–174.
  • Goldsmith, R. E. & Stith, M. T. (2011). The social values of fashion innovators. Journal of Applied Business Research, 9: 10 –18.
  • Goldsmıth, R. E. and Hofacker, C.F. (1991). Measuring consumer ınnovativeness. Journal of the Academy of Marketing Science, 19(3): 209-221.
  • Goldsmith, R. E., & Bridges, E. (2000). E-Tailing vs. retailing: Using attitudes to predict online buying behavior. Quarterly Journal of Electronic Commerce, 1(3): 245-253.
  • Goldsmith, R. E., & Flynn, L. R. (2004). Psychological and behavioral drivers of online clothing purchase. Journal of Fashion Marketing and Management: An International Journal, 8(1): 84-95.
  • Goldsmith, R., Moore, M. & Beaudoin, P. (1999). Fashion innovativeness and self-concept: A replication. Journal of Product and Brand management, 8(1): 7–18.
  • Goldsmith, R.E. & Flynn, L.R. (2005). Bricks, clicks, and pix: apparel buyers' use of stores, internet, and catalogs compared. International Journal of Retail & Distribution Management, 33(4): 271-283.
  • Goldsmith, R.E. (2000). Characteristics of the heavy user of fashionable clothing. Journal of Marketing Theory and Practice, 8(4): 1-9.
  • Goldsmith, R.E., Flynn, L.R., Goldsmith, E.B. & Kim, W.M. (2013). Fashion innovativeness and materialism, Journal of Global Fashion Marketing, 4(4): 266-283.
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  • Jordaan, Y., & Simpson, M. N. (2006). Consumer innovativeness among females in specific fashion stores in the Menlyn shopping centre. Journal of Consumer Sciences, 34(1): 32-40
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  • Kawamura, Y. (2005). Fashion-ology: An Introduction to fashion studies, Berg, Oxford.
  • Kim H. H. & Kim, J. (2009). The effect of offline brand trust and perceived internet confidence on online shopping ıntention in the ıntegrated multi-channel context. International Journal of Retail & Distribution Management, 37(2): 126-141.
  • Kim, C., Mirusmonov, M., & Lee, I. (2010). An empirical examination of factors influencing the intention to use mobile payment. Computers in Human Behavior, 26(3): 310-322.
  • Kim, C., Tao, W., Shin, N., & Kim, K. S. (2010). An empirical study of customers’ perceptions of security and trust in e-payment systems. Electronic commerce research and applications, 9(1): 84-95.
  • Kim, E. Y., & Kim, Y. K. (2004). Predicting online purchase intentions for clothing products. European Journal of Marketing, 38(7): 883–897.
  • Kim, E., Fiore, A.M. & Kim, H.J. (2011). Fashion Trend Analysis and Forecasting, Bloomsbury Publishing, New York, NY.
  • Kim, J., & Forsythe, S. (2010). Factors affecting adoption of product virtualization technology for online consumer electronics shopping. International Journal of Retail & Distribution Management, 38(3): 190-204.
  • Kimery, K.M. & Mccard, M. (2002). Third-party assurances: mapping the road to trust in e-retailing. Journal of Information Technology Theory and Application, 4(2): 63-82.
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  • Koca, E., et.al. (2013). Evaluation of the Tendency of Consumers to Hedonic Clothing Shopping, International Association of SocialScienceResearch, 2: 54-64.
  • Kuo, Y. F., & Yen, S. N. (2009). Towards an understanding of the behavioral intention to use 3G mobile value-added services. Computers in Human Behavior, 25(1): 103-110.
  • Lam, S. Y., Chiang, J., & Parasuraman, A. (2008). The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis. Journal of Interactive Marketing, 22(4): 19.
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  • Limayem, M., Khalifa, M. & Frini, A. (2000). What makes consumers buy from the internet? A longitudina l study of online shopping, IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans, 30(4): 421-32.
  • Meneses, D., G. (2010). The ethics of consumer involvement with fashion: A freedom under social pressure. Textile research journal, 80(4): 354-364.
  • Nunnally, J. C. & Bernstein, I. H. (1994). Psychological Theory. New York, NY: MacGraw-Hill.
  • O’Cass, A. (2000), “An assessment of consumers’ product, purchase decision, advertising and consumption involvement in fashion clothing”, Journal of Economic Psychology, 21(5): 545-76.
  • O’Cass, A. (2001). Consumer self-monitoring, materialism and involvement in fashion clothing. Australasian Marketing Journal (AMJ), 9(1): 46-60.
  • O’Cass, A. (2004). Fashion clothing consumption: antecedents and consequences of fashion clothing ınvolvement, European Journal of Marketing, 38(7): 869-82.
  • Özçifci, V. (2015). Tüketici yenilikçiliği ve moda yenilikçiliği ilişkisinin incelenmesi. Social Sciences, 10(4): 135-148.
  • Özoğlu, B., & Bülbül, H. (2013). Güdülenmiş Tüketici Yenilikçiliği ve Algılanan Risk Ölçeklerinin Geçerlilik ve Güvenilirlik Çalışması. Journal of Alanya Faculty of Business/Alanya Isletme Fakültesi Dergisi, 5(3).
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  • Park, H. J., Burns, L. D., & Rabolt, N. J. (2007). Fashion innovativeness, materialism, and attitude toward purchasing foreign fashion goods online across national borders. Journal of Fashion Marketing and Management, 11(2): 201–214.
  • Park, J. E., Yu, J., & Zhou, J. X. (2010). Consumer innovativeness and shopping styles. Journal of Consumer Marketing, 27(5): 437–446.
  • Park, J., E., Young Kim, E., & Cardona Forney, J. (2006). A structural model of fashion-oriented impulse buying behavior. Journal of Fashion Marketing and Management: An International Journal, 10(4): 433-446.
  • Park, K. (2000). Novelty seeking, fashion innovative behavior and personal influence: what gender tells. Journal of the Korean Society of Clothing and Textiles, 24(2): 257-265.
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  • Phau, I., & Lo, C. C. (2004). Profiling fashion innovators: A study of self-concept, impulse buying and İnternet purchase intent. Journal of Fashion Marketing and Management: An International Journal, 8(4): 399-411.
  • Rahman, S. U., Saleem, S., Akhtar, S., Ali, T., & Khan, M. A. (2014). Consumers' adoption of apparel fashion: The role of innovativeness, involvement, and social values. International Journal of Marketing Studies, 6(3): 49.
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  • Rogers, E.M. (1995). Diffusion of innovations (4th Ed.). New York: Simon & Schuster, The Free Press.
  • Seo, J., Hathcote, J. M., & Sweaney, A. L. (2001). Casualwear shopping behavior of college men in Georgia, USA. Journal of Fashion Marketing and Management, 5(3): 208–222.
  • Solomon, M.R. (1999). Consumer Behavior: Buying, Having, and Being, 4th ed., Prentice-Hall, Upper Saddle River, NJ.
  • Solomon, M.R. & Rabolt, N.J. (2004). Consumer Behavior in Fashion, Prentice-Hall, Englewood Cliffs, NJ.
  • Tang, T., Fang, E. & Wang, F. (2014). Is Neutral Really Neutral? The Effects of Neutral User-Generated Content On Product Sales. Journal of Marketing, 78(4): 41-58.
  • Tariq, B. (1970). Exploring factors influencing the adoption of mobile commerce. The Journal of Internet Banking and Commerce, 12(3): 1-13.
  • Tetik, C. (2018). Tüketici yenilikçiliğinin tüketicilerin İnternet alışverişine karşı tutumuna etkisi, Bahçeşehir Üniversitesi Sosyal Bilimler Enstitüsü, Yayımlanmış Yüksek Lisans Tezi, Ankara.
  • Tigert, D. J., Ring, L. J., & King, C. W. (1976). Fashion involvement and buying behavior: A methodological study. ACR North American Advances.
  • Vieria, V.A. (2009). An Extended Theoretical Model of Fashion Clothing Involvement, Journal of Fashion Marketing and Management, 13(2): 179-200.
  • West, S. G., Finch, J. F. & Curran, P. J. (1995). Structural equation models with nonnormal variables: problems and remedies.
  • Woodward, S. (2007). Why women wear what they wear. Berg.
  • Workman, J. E. (2010). Gender, fashion consumer groups and need for touch. Clothing and Textiles Research Journal, 28(2): 127–139.
  • Workman, J. E., & Lee, S. H. (2011). Materialism, fashion consumers and gender: a cross-cultural study. International Journal of Consumer Studies, 35(1): 50–57.
  • Yoh, E., Damhorst, M. L., Sapp, S., & Laczniak, R. (2003). Consumer adoption of the İnternet: The case of apparel shopping. Psychology & Marketing, 20(12): 1095-1118.
  • Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of Consumer Research, 12(3): 341–352.
Toplam 101 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Araştırma Makalesi
Yazarlar

Alper Özer Bu kişi benim 0000-0002-2886-7314

Özge Dinçer 0000-0002-9804-0451

Yayımlanma Tarihi 21 Ekim 2019
Yayımlandığı Sayı Yıl 2019 Cilt: 10 Sayı: 2

Kaynak Göster

APA Özer, A., & Dinçer, Ö. (2019). Moda ilgilenimi ve yenilikçiliğin, giyim satın almada İnternet kullanımı üzerine etkisinin incelenmesi. İnternet Uygulamaları Ve Yönetimi Dergisi, 10(2), 41-62. https://doi.org/10.34231/iuyd.617208