Araştırma Makalesi
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GÖSTERIŞÇI TÜKETIM VE SOSYAL MEDYA BAĞIMLILIĞI: SOSYAL MEDYA KULLANIMININ ROLÜ

Yıl 2023, Cilt: 16 Sayı: 2, 249 - 278, 31.05.2023

Öz

Bireylerin hayatlarının vazgeçilmez bir parçası haline gelen sosyal medya, değişen tüketim alışkanlıklarıyla birlikte dikkat çeken tüketim tarzının dijital platformlara aktarılmasına neden olmuştur. Bağımlılığa dönüşen sosyal medya kullanımı, gösterişçi tüketim ve sosyalleşme arzusu temelinde hedonik tüketim, paylaşım ihtiyacı ve sosyal yeterlilik açısından bireyleri etkilemektedir. Dolayısıyla bu çalışma bireylerin gösterişçi tüketime dayalı hedonik tüketim, paylaşma ihtiyacı ve sosyal yetkinliklerini değerlendirmeyi amaçlamaktadır. Yüksek öğrenimdeki öğrencilerin sosyal medya kullanımına ilişkin veriler incelenmiştir. Türkiye'de bir devlet üniversitesinden öğrenciler üzerinde çevrimiçi Google Form üzerinden anket hazırlanmış ve bu araştırmaya 637 kişi katılmıştır. (a) hedonik tüketimin, (b) paylaşma ihtiyacının ve (c) sosyal yeterliliğin sosyal medya bağımlılığını etkilediğini göstermektedir. Bu etki, sosyal medya kullanımının aracılık etkisinden kaynaklanmaktadır. Bu çalışmada, teorik ve pratik çıkarımlar ve sınırlamalar ve gelecekteki araştırma alanları da tartışılmaktadır.

Kaynakça

  • Andreassen, C. S., & Pallesen, S. (2014). Social network site addiction-an overview. Current Pharmaceutical Design, 20, 4053–4061.
  • Aytaç, Ö. (2006). Tüketimcilik ve metalaşma kıskacında boş zaman. Kocaeli Üniversitesi Sosyal Bilimler Dergisi, 11, 27-53.
  • Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. J Pers Soc Psychol 51(6), 1173–1182.
  • Baudrillard, J. (2020). Tüketim Toplumu (13th ed.). İstanbul: Ayrıntı Yayınları.
  • Bauman, Z. (1999). Çalışma, Tüketicilik ve Yeni Yoksullar. İstanbul: Sarmal Yayınevi.
  • Bevan, J. L., Gomez, R., & Sparks, L. (2014). Disclosures about important life events on Facebook: Relationships with stress and quality of life. Computers in Human Behavior, 39, 246-253.
  • Błachnio, A., & Przepiorka, A., & Rudnicka, P. (2016). Narcissism and self-esteem as predictors of dimensions of Facebook use. Personality and Individual Differences, 90, 296–301.
  • Boer, M., Stevens, G., W., Finkenauer, C., de Looze, M. E., & Van den Eijnden, R. J. (2021). Social media use intensity, social media use problems, and mental health among adolescents: Investigating directionality and mediating processes. Computers in Human Behavior, 116, 106645.
  • Boyd, D. M., & Ellison, N. B. (2010). Social network sites: definition, history, and scholarship. IEEE Engineering Management Review, 38(3), 16-31.
  • Brandtzaeg, P. B., & Heim, J. (2011.) A typology of social networking sites users. International Journal of Web-Based Communities, 7(1), 28-51.
  • Cao, X., Gong, M., Yu, L., & Dai, B. (2020). Exploring the mechanism of social media addiction: an empirical study from WeChat users. Internet Research, 30(4),1305-1328.
  • Chen, J., Aung, M., Zhou, L., & Kanetkar, V. (2005). Chinese Ethnic Identification and Conspicuous Consumption: AreThere Moderators Or Mediators Effect Of Acculturation Dimensions? Journal of International Consumer Marketing, 17(2/3), 117-136.
  • Choliz, M. (2010). Mobile Phone Addiction: A Point of Issue. Addiction, 105(2), 373-374.
  • Chung, N., & Koo, C. (2015). The use of social media in travel information search. Telematics and Informatics, 32, 215–229.
  • Constantinides, E., & Fountain, S. J. (2008). Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice, 9(3), 231-244.
  • Dalvi-Esfahani, M., Niknafs, A., Alaedini, Z., Ahmadabadi, H. B., Kuss, D. J., & Ramayah, T. (2021). Social Media Addiction and Empathy: Moderating impact of personality traits among high school students. Telematics and Informatics, 57, 101516.
  • Dunne, A., Lawlor, M. A. & Rowley, J. (2010). Young people’s use of online social networking sites- a uses and gratifications perspective. Journal of Research in Interactive Marketing, 4(1), 46-58.
  • Eastman, J. K., Goldsmith, R. E., & Flynn, L. R. (1999). Status consumption in consumer behavior: Scale development and validation. Journal of Marketing Theory and Practice, 7(3), 41-52.
  • Farah, M. F., & Shahzad, M. F. (2020). Fast‐food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility. International Journal of Consumer Studies, 44(4), 379-392.
  • Fassnacht, M., & Dahm, J. M. (2018). The Veblen effect and (in)conspicuous consumption – a state of the art article. Luxury Research Journal, 1(4), 343-371.
  • Fox, J., & Moreland, J. J. (2015). The dark side of social networking sites: An exploration of the relational and psychological stressors associated with Facebook use and affordances. Computers in Human Behavior, 45, 168-176.
  • Griffiths, M. D. (2012). Internet sex addiction: A review of empirical research. Addiction Research & Theory, 20(2), 111-124.
  • Guedes, E., Nardi, A. E., Guimarães, F. M. C. L., Machado, S., & King, A. L. S. (2016). Social networking, a new online addiction: a review of Facebook and other addiction disorders. MedicalExpress, 3(1).
  • Hair J. (1995). Multivariate data analysis with readings. Englewood Cliffs: Prentice-Hall.
  • Harrigan, P., Soutar, G., Choudhury, M. M., & Lowe, M. (2015). Modelling CRM in a social media age. Australasian Marketing Journal (AMJ), 23(1), 27-37.
  • He, Z. H., Li, M. D., Ma, X. Y., & Liu, C. J. (2021). Family Socioeconomic Status and Social Media Addiction in Female College Students: The Mediating Role of Impulsiveness and Inhibitory Control. The Journal of Genetic Psychology, 182(1), 60-74.
  • Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: emerging concepts, methods and propositions. Journal of Marketing, 46(3), 92-101.
  • Ho, S. S., Lwin, M. O., & Lee, E. W. (2017). Till logout do us part? Comparison of factors predicting excessive social network sites use and addiction between Singaporean adolescents and adults. Computers in Human Behavior, 75, 632-642.
  • Hu, S., Gu, J., Liu, H., & Huang, Q. (2017). The moderating role of social media usage in the relationship among multicultural experiences, cultural intelligence, and individual creativity. Information Technology and People, 30(2), 265–281.
  • Jang, W. E., Lee, J. S., Kwak, D. H., & Ko, Y. J. (2019). Meaningful vs. hedonic consumption: The effects of elevation on online sharing and information searching behaviors. Telematics and Informatics, 45, 101298.
  • Krejcie, R., & Morgan, S. (1970). Sample size determination. Business Research Methods, 4(5), 34-36.
  • Kozinets, R. (1999). E-tribalized marketing? The strategic implications of virtual communities of consumption. European Management Journal, 17(3), 252–264.
  • Kumpasoğlu, G. B., Eltan, S., Merdan-Yıldız, E. D., & Batıgün, A. D. (2021). Mediating role of life satisfaction and death anxiety in the relationship between dark triad and social media addiction. Personality and Individual Differences, 172, 110606.
  • Kuss, D. J., & Griffiths, M. D. (2011). Social networking and addiction—a review of the psychological literature. International Journal of Environmental Research and Public Health, 8(9), 3528-3552.
  • La Rose, R. (2009). Social cognitive Online theories of media selection. In T. Hartmann (Ed.). Media choice: A theoretical and empirical overview (pp. 10–31). New York, NY: Routledge.
  • Law, G., Bloyce, D., & Waddington, I. (2020). Sporting celebrity and conspicuous consumption: A case study of professional footballers in England. International Review for the Sociology of Sport, 1012690220968106.
  • Lee, H., Place, K. R., & Smith, B. G. (2018). Revisiting gendered assumptions of practitioner power: An exploratory study examining the role of social media expertise. Public Relations Review, 44(2), 191-200.
  • Liu, Y. (2016). From Social Media Uses and Gratifications to Social Media Addiction: A Study of the Abuse of Social Media Among College Students. Lawrence, KS: University of Kansas.
  • Lundahl, O. (2020). Media framing of social media addiction in the UK and the US. International Journal of Consumer Studies, 1–14.
  • Marcoux, J. S., Filiatrault, P., & Cheron, E. (1997). The Attitudes Underlying Preferences of Young Urban Educated Polish Consumers Towards Products Made In Western Countries. Journal of International Consumer Marketing, 9(4), 5-29.
  • Monacis, L., De Palo, V., Griffiths, M. D., & Sinatra, M. (2017). Social networking addiction, attachment style, and validation of the Italian version of the bergen social media addiction scale. Journal of Behavioral Addictions, 6(2), 178-186.
  • Mowen, J. C. (2000). The 3M model of motivation and personality: Theory and empirical applications to consumer behavior. Kluwer Academic Publishers, EE.UU.
  • Mowen, J. C. (2004). Exploring the trait of competitiveness and its consumer behavior consequences. Journal of Consumer Psychology, 14(1), 52–63.
  • Nunnally, J. C. (1978). An Overview of Psychological Measurement. In: Wolman B.B. (eds) Clinical Diagnosis of Mental Disorders. Springer, Boston, MA.
  • Otrar, M., & Argın, F. S. (2015). Öğrencilerin sosyal medyaya ilişkin tutumlarını belirlemeye yönelik bir ölçek geliştirme çalışması. Eğitim ve Öğretim Araştırmaları Dergisi, 4(1), 391-403.
  • Quan-Haase, A., & Young, A. L. (2010). Uses and gratifications of social media: A comparison of Facebook and instant messaging. Bulletin of Science, Technology & Society, 30(5), 350-361.
  • Ramakrishnan, A., Kalkuhl, M., Ahmad, S., & Creutzig, F. (2020). Keeping up with the Patels: Conspicuous consumption drives the adoption of cars and appliances in India. Energy Research & Social Science, 70, 101742.
  • Shukla, P. (2008). Conspicuous consumption among middle-age consumers: psychological and brand antecedents. Journal of Product & Brand Management 17(1), 25–36.
  • Siddiqui, S., & Sigh, T. (2016). Social media its an impact with positive and negative aspects. International Journal of Computer Applications Technology and Research, 5(2), 71-75.
  • Starcevic, V. (2013). Is Internet addiction a useful concept? Australian & New Zealand Journal of Psychiatry, 47 (1),16–19.
  • Stone, C. B., & Wang, Q. (2019). From conversations to digital communication: The mnemonic consequences of consuming and producing information via social media. Topics in Cognitive Science, 11(4), 774-793.
  • Sundar, S. S., & Limperos, A. M. (2013). Uses and grats 2.0: New gratifications for new media. Journal of Broadcasting & Electronic Media, 57(4), 504–525.
  • Sutherland, K., Freberg, K., Driver, C., & Khattab, U. (2020). Public relations and customer service: Employer perspectives of social media proficiency. Public Relations Review, 46(4), 101954.
  • Şahin, C., & Yağcı, M. (2017). Sosyal Medya Bağımlılığı Ölçeği-Yetişkin Formu: Geçerlik ve Güvenirlik Çalışması. Ahi Evran Üniversitesi Kırşehir Eğitim Fakültesi Dergisi, 18(1), 523-538.
  • Turel, O., Serenko, A., & Bontis, N. (2011). Family and work-related consequences of addiction to organizational pervasive technologies. Information & Management, 48(2-3), 88-95.
  • Usluel, Y. K., Demir, Ö., & Çınar, M. (2014). Sosyal ağların kullanım amaçları ölçeği. Eğitim Teknolojileri Araştırma Dergisi, 5(2), 1-18.
  • Veblen, T. B. (2016). Aylak Sınıfın Teorisi: Kurumların İktisadi İncelemesi. Ankara: Heretik Yayınları.
  • Wakefield, R., & Knighton, D. (2019). Distinguishing among publics, audiences, and stakeholders in the social media era of unanticipated publics. Public Relations Review, 45(5), 101821.
  • Wang, E. S.-T. (2010). Internet usage purposes and gender differences in the effects of perceived utilitarian and hedonic value. Cyberpsychology, Behavior and Social Networking, 13(2), 179–183.
  • Wu, A. M., Cheung, V. I., Ku, L., & Hung, E. P. (2013). Psychological risk factors of addiction to social networking sites among Chinese smartphone users. Journal of Behavioral Addictions, 2(3), 160-166.
  • Xu, J. (2020). Does the medium matter? A meta-analysis on using social media vs. traditional media in crisis communication. Public Relations Review, 46(4), 101947.
  • Yang, A., & Ji, Y. G. (2019). The quest for legitimacy and the communication of strategic cross-sectoral partnership on Facebook: A big data study. Public Relations Review, 45(5), 101839.
  • Yanıklar, C. (2006), Tüketimin Sosyolojisi, İstanbul: Birey Yayıncılık.
  • Young, K., Pistner, M., Omara, J., & Buchanan, J. (1999). Cyber disorders: The mental health concern for the new millennium. Cyberpsychology & Behavior, 2(5), 475-479.

CONSPICUOUS CONSUMPTION AND SOCIAL MEDIA ADDICTION: THE ROLE OF SOCIAL MEDIA USAGE

Yıl 2023, Cilt: 16 Sayı: 2, 249 - 278, 31.05.2023

Öz

As an unavoidable part of the lives of people, social media has caused the consumption style, attracting attention with its changing consumption habits and transferring to digital platforms. When social media becomes an addiction, social media usage affects people in terms of hedonic consumption, their need for sharing, and social competence based on conspicuous consumption and socialization. Therefore, this study aims to evaluate the hedonic consumption, need for sharing, and social competence of individuals based on conspicuous consumption. We used data on social media usage by students in higher education. An online Google Form survey was conducted on students from a state university in Turkey, and 637 participants joined this research. The results show that (a) hedonic consumption, (b) need for sharing, and (c) social competence affects social media addiction. This effect occurs from the mediation effect of social media usage. In this study, theoretical and practical implications and limitations and future areas of research are discussed.

Kaynakça

  • Andreassen, C. S., & Pallesen, S. (2014). Social network site addiction-an overview. Current Pharmaceutical Design, 20, 4053–4061.
  • Aytaç, Ö. (2006). Tüketimcilik ve metalaşma kıskacında boş zaman. Kocaeli Üniversitesi Sosyal Bilimler Dergisi, 11, 27-53.
  • Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. J Pers Soc Psychol 51(6), 1173–1182.
  • Baudrillard, J. (2020). Tüketim Toplumu (13th ed.). İstanbul: Ayrıntı Yayınları.
  • Bauman, Z. (1999). Çalışma, Tüketicilik ve Yeni Yoksullar. İstanbul: Sarmal Yayınevi.
  • Bevan, J. L., Gomez, R., & Sparks, L. (2014). Disclosures about important life events on Facebook: Relationships with stress and quality of life. Computers in Human Behavior, 39, 246-253.
  • Błachnio, A., & Przepiorka, A., & Rudnicka, P. (2016). Narcissism and self-esteem as predictors of dimensions of Facebook use. Personality and Individual Differences, 90, 296–301.
  • Boer, M., Stevens, G., W., Finkenauer, C., de Looze, M. E., & Van den Eijnden, R. J. (2021). Social media use intensity, social media use problems, and mental health among adolescents: Investigating directionality and mediating processes. Computers in Human Behavior, 116, 106645.
  • Boyd, D. M., & Ellison, N. B. (2010). Social network sites: definition, history, and scholarship. IEEE Engineering Management Review, 38(3), 16-31.
  • Brandtzaeg, P. B., & Heim, J. (2011.) A typology of social networking sites users. International Journal of Web-Based Communities, 7(1), 28-51.
  • Cao, X., Gong, M., Yu, L., & Dai, B. (2020). Exploring the mechanism of social media addiction: an empirical study from WeChat users. Internet Research, 30(4),1305-1328.
  • Chen, J., Aung, M., Zhou, L., & Kanetkar, V. (2005). Chinese Ethnic Identification and Conspicuous Consumption: AreThere Moderators Or Mediators Effect Of Acculturation Dimensions? Journal of International Consumer Marketing, 17(2/3), 117-136.
  • Choliz, M. (2010). Mobile Phone Addiction: A Point of Issue. Addiction, 105(2), 373-374.
  • Chung, N., & Koo, C. (2015). The use of social media in travel information search. Telematics and Informatics, 32, 215–229.
  • Constantinides, E., & Fountain, S. J. (2008). Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice, 9(3), 231-244.
  • Dalvi-Esfahani, M., Niknafs, A., Alaedini, Z., Ahmadabadi, H. B., Kuss, D. J., & Ramayah, T. (2021). Social Media Addiction and Empathy: Moderating impact of personality traits among high school students. Telematics and Informatics, 57, 101516.
  • Dunne, A., Lawlor, M. A. & Rowley, J. (2010). Young people’s use of online social networking sites- a uses and gratifications perspective. Journal of Research in Interactive Marketing, 4(1), 46-58.
  • Eastman, J. K., Goldsmith, R. E., & Flynn, L. R. (1999). Status consumption in consumer behavior: Scale development and validation. Journal of Marketing Theory and Practice, 7(3), 41-52.
  • Farah, M. F., & Shahzad, M. F. (2020). Fast‐food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility. International Journal of Consumer Studies, 44(4), 379-392.
  • Fassnacht, M., & Dahm, J. M. (2018). The Veblen effect and (in)conspicuous consumption – a state of the art article. Luxury Research Journal, 1(4), 343-371.
  • Fox, J., & Moreland, J. J. (2015). The dark side of social networking sites: An exploration of the relational and psychological stressors associated with Facebook use and affordances. Computers in Human Behavior, 45, 168-176.
  • Griffiths, M. D. (2012). Internet sex addiction: A review of empirical research. Addiction Research & Theory, 20(2), 111-124.
  • Guedes, E., Nardi, A. E., Guimarães, F. M. C. L., Machado, S., & King, A. L. S. (2016). Social networking, a new online addiction: a review of Facebook and other addiction disorders. MedicalExpress, 3(1).
  • Hair J. (1995). Multivariate data analysis with readings. Englewood Cliffs: Prentice-Hall.
  • Harrigan, P., Soutar, G., Choudhury, M. M., & Lowe, M. (2015). Modelling CRM in a social media age. Australasian Marketing Journal (AMJ), 23(1), 27-37.
  • He, Z. H., Li, M. D., Ma, X. Y., & Liu, C. J. (2021). Family Socioeconomic Status and Social Media Addiction in Female College Students: The Mediating Role of Impulsiveness and Inhibitory Control. The Journal of Genetic Psychology, 182(1), 60-74.
  • Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: emerging concepts, methods and propositions. Journal of Marketing, 46(3), 92-101.
  • Ho, S. S., Lwin, M. O., & Lee, E. W. (2017). Till logout do us part? Comparison of factors predicting excessive social network sites use and addiction between Singaporean adolescents and adults. Computers in Human Behavior, 75, 632-642.
  • Hu, S., Gu, J., Liu, H., & Huang, Q. (2017). The moderating role of social media usage in the relationship among multicultural experiences, cultural intelligence, and individual creativity. Information Technology and People, 30(2), 265–281.
  • Jang, W. E., Lee, J. S., Kwak, D. H., & Ko, Y. J. (2019). Meaningful vs. hedonic consumption: The effects of elevation on online sharing and information searching behaviors. Telematics and Informatics, 45, 101298.
  • Krejcie, R., & Morgan, S. (1970). Sample size determination. Business Research Methods, 4(5), 34-36.
  • Kozinets, R. (1999). E-tribalized marketing? The strategic implications of virtual communities of consumption. European Management Journal, 17(3), 252–264.
  • Kumpasoğlu, G. B., Eltan, S., Merdan-Yıldız, E. D., & Batıgün, A. D. (2021). Mediating role of life satisfaction and death anxiety in the relationship between dark triad and social media addiction. Personality and Individual Differences, 172, 110606.
  • Kuss, D. J., & Griffiths, M. D. (2011). Social networking and addiction—a review of the psychological literature. International Journal of Environmental Research and Public Health, 8(9), 3528-3552.
  • La Rose, R. (2009). Social cognitive Online theories of media selection. In T. Hartmann (Ed.). Media choice: A theoretical and empirical overview (pp. 10–31). New York, NY: Routledge.
  • Law, G., Bloyce, D., & Waddington, I. (2020). Sporting celebrity and conspicuous consumption: A case study of professional footballers in England. International Review for the Sociology of Sport, 1012690220968106.
  • Lee, H., Place, K. R., & Smith, B. G. (2018). Revisiting gendered assumptions of practitioner power: An exploratory study examining the role of social media expertise. Public Relations Review, 44(2), 191-200.
  • Liu, Y. (2016). From Social Media Uses and Gratifications to Social Media Addiction: A Study of the Abuse of Social Media Among College Students. Lawrence, KS: University of Kansas.
  • Lundahl, O. (2020). Media framing of social media addiction in the UK and the US. International Journal of Consumer Studies, 1–14.
  • Marcoux, J. S., Filiatrault, P., & Cheron, E. (1997). The Attitudes Underlying Preferences of Young Urban Educated Polish Consumers Towards Products Made In Western Countries. Journal of International Consumer Marketing, 9(4), 5-29.
  • Monacis, L., De Palo, V., Griffiths, M. D., & Sinatra, M. (2017). Social networking addiction, attachment style, and validation of the Italian version of the bergen social media addiction scale. Journal of Behavioral Addictions, 6(2), 178-186.
  • Mowen, J. C. (2000). The 3M model of motivation and personality: Theory and empirical applications to consumer behavior. Kluwer Academic Publishers, EE.UU.
  • Mowen, J. C. (2004). Exploring the trait of competitiveness and its consumer behavior consequences. Journal of Consumer Psychology, 14(1), 52–63.
  • Nunnally, J. C. (1978). An Overview of Psychological Measurement. In: Wolman B.B. (eds) Clinical Diagnosis of Mental Disorders. Springer, Boston, MA.
  • Otrar, M., & Argın, F. S. (2015). Öğrencilerin sosyal medyaya ilişkin tutumlarını belirlemeye yönelik bir ölçek geliştirme çalışması. Eğitim ve Öğretim Araştırmaları Dergisi, 4(1), 391-403.
  • Quan-Haase, A., & Young, A. L. (2010). Uses and gratifications of social media: A comparison of Facebook and instant messaging. Bulletin of Science, Technology & Society, 30(5), 350-361.
  • Ramakrishnan, A., Kalkuhl, M., Ahmad, S., & Creutzig, F. (2020). Keeping up with the Patels: Conspicuous consumption drives the adoption of cars and appliances in India. Energy Research & Social Science, 70, 101742.
  • Shukla, P. (2008). Conspicuous consumption among middle-age consumers: psychological and brand antecedents. Journal of Product & Brand Management 17(1), 25–36.
  • Siddiqui, S., & Sigh, T. (2016). Social media its an impact with positive and negative aspects. International Journal of Computer Applications Technology and Research, 5(2), 71-75.
  • Starcevic, V. (2013). Is Internet addiction a useful concept? Australian & New Zealand Journal of Psychiatry, 47 (1),16–19.
  • Stone, C. B., & Wang, Q. (2019). From conversations to digital communication: The mnemonic consequences of consuming and producing information via social media. Topics in Cognitive Science, 11(4), 774-793.
  • Sundar, S. S., & Limperos, A. M. (2013). Uses and grats 2.0: New gratifications for new media. Journal of Broadcasting & Electronic Media, 57(4), 504–525.
  • Sutherland, K., Freberg, K., Driver, C., & Khattab, U. (2020). Public relations and customer service: Employer perspectives of social media proficiency. Public Relations Review, 46(4), 101954.
  • Şahin, C., & Yağcı, M. (2017). Sosyal Medya Bağımlılığı Ölçeği-Yetişkin Formu: Geçerlik ve Güvenirlik Çalışması. Ahi Evran Üniversitesi Kırşehir Eğitim Fakültesi Dergisi, 18(1), 523-538.
  • Turel, O., Serenko, A., & Bontis, N. (2011). Family and work-related consequences of addiction to organizational pervasive technologies. Information & Management, 48(2-3), 88-95.
  • Usluel, Y. K., Demir, Ö., & Çınar, M. (2014). Sosyal ağların kullanım amaçları ölçeği. Eğitim Teknolojileri Araştırma Dergisi, 5(2), 1-18.
  • Veblen, T. B. (2016). Aylak Sınıfın Teorisi: Kurumların İktisadi İncelemesi. Ankara: Heretik Yayınları.
  • Wakefield, R., & Knighton, D. (2019). Distinguishing among publics, audiences, and stakeholders in the social media era of unanticipated publics. Public Relations Review, 45(5), 101821.
  • Wang, E. S.-T. (2010). Internet usage purposes and gender differences in the effects of perceived utilitarian and hedonic value. Cyberpsychology, Behavior and Social Networking, 13(2), 179–183.
  • Wu, A. M., Cheung, V. I., Ku, L., & Hung, E. P. (2013). Psychological risk factors of addiction to social networking sites among Chinese smartphone users. Journal of Behavioral Addictions, 2(3), 160-166.
  • Xu, J. (2020). Does the medium matter? A meta-analysis on using social media vs. traditional media in crisis communication. Public Relations Review, 46(4), 101947.
  • Yang, A., & Ji, Y. G. (2019). The quest for legitimacy and the communication of strategic cross-sectoral partnership on Facebook: A big data study. Public Relations Review, 45(5), 101839.
  • Yanıklar, C. (2006), Tüketimin Sosyolojisi, İstanbul: Birey Yayıncılık.
  • Young, K., Pistner, M., Omara, J., & Buchanan, J. (1999). Cyber disorders: The mental health concern for the new millennium. Cyberpsychology & Behavior, 2(5), 475-479.
Toplam 64 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular İşletme
Bölüm Araştırma Makaleleri
Yazarlar

Gökhan Akel 0000-0003-4353-7855

Gizem Candan 0000-0002-5424-4903

Yayımlanma Tarihi 31 Mayıs 2023
Gönderilme Tarihi 20 Mart 2022
Yayımlandığı Sayı Yıl 2023 Cilt: 16 Sayı: 2

Kaynak Göster

APA Akel, G., & Candan, G. (2023). CONSPICUOUS CONSUMPTION AND SOCIAL MEDIA ADDICTION: THE ROLE OF SOCIAL MEDIA USAGE. Pazarlama Ve Pazarlama Araştırmaları Dergisi, 16(2), 249-278.