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Researchers
Serdar Yıldız
Serdar Yıldız
Asst. Prof. Dr.
Anadolu University, Turkey
Publication
7
Review
5
CrossRef Cited
1
TR Dizin Cited
1
7
Publication
5
Review
1
CrossRef Cited
1
TR Dizin Cited
0000-0002-1565-3552
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Summary
Publications
Peer Review
Cited
Research Fields
Advertising
Digital Advertising
Advertising Studies
Advertising Campaigns
Advertising Strategies
Institution
Anadolu University, Turkey
Popular Publications
THE USE OF SOCIAL MEDIA ADVERTISING IN HEALTH COMMUNICATION CAMPAIGNS: A CASE STUDY ABOUT STROKE AWARENESS
Authors:
Serdar Yıldız
Published: 2021 ,
Inonu University E-Journal of Faculty of Communication
DOI: 10.47107/inifedergi.888544
CITED
0
FAVORITE
2
TOTAL DOWNLOAD COUNT
956
0
CITED
2
FAVORITE
956
TOTAL DOWNLOAD COUNT
Üniversiteler Ne Vaat Ediyor? Türkiye’deki Üniversitelerin Basın İlanları Üzerine Bir İçerik Analizi
Authors:
Serdar Yıldız
Published: 2014 ,
Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.92914
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1761
0
CITED
1
FAVORITE
1761
TOTAL DOWNLOAD COUNT
Analysis of Advertisement within a Dramatic Framework: A TV Commercial in Terms of Absurd Dramaturgy
Authors:
Serdar Yıldız
Published: 2018 ,
Connectist: Istanbul University Journal of Communication Sciences
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
2131
0
CITED
1
FAVORITE
2131
TOTAL DOWNLOAD COUNT
WOKE OR WOKE-WASHING? EVALUATION OF REACTIONS TO BRAND ACTIVISM THROUGH USER-GENERATED CONTENT
Authors:
Serdar Yıldız
Published: 2022 ,
Etkileşim
DOI: 10.32739/etkilesim.2022.5.10.174
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
875
0
CITED
1
FAVORITE
875
TOTAL DOWNLOAD COUNT
Publications
WOKE OR WOKE-WASHING? EVALUATION OF REACTIONS TO BRAND ACTIVISM THROUGH USER-GENERATED CONTENT
Authors:
Serdar Yıldız
Published: 2022 ,
Etkileşim
DOI: 10.32739/etkilesim.2022.5.10.174
FAVORITE
1
TOTAL DOWNLOAD COUNT
875
1
FAVORITE
875
TOTAL DOWNLOAD COUNT
A Research on Freelancers as Digital Advertising Practitioners
Authors:
Serdar Yıldız
Published: 2022 ,
İletişim Kuram ve Araştırma Dergisi
DOI: 10.47998/ikad.1114445
FAVORITE
0
TOTAL DOWNLOAD COUNT
1004
0
FAVORITE
1004
TOTAL DOWNLOAD COUNT
A Communication Study for Measuring and Increasing Autism Awareness Through a Social Media Campaign
Authors:
S. Serhat Serter
,
Serdar Yıldız
Published: 2021 ,
Journal of Selcuk Communication
DOI: 10.18094/josc.984751
FAVORITE
0
TOTAL DOWNLOAD COUNT
1555
0
FAVORITE
1555
TOTAL DOWNLOAD COUNT
THE USE OF SOCIAL MEDIA ADVERTISING IN HEALTH COMMUNICATION CAMPAIGNS: A CASE STUDY ABOUT STROKE AWARENESS
Authors:
Serdar Yıldız
Published: 2021 ,
Inonu University E-Journal of Faculty of Communication
DOI: 10.47107/inifedergi.888544
FAVORITE
2
TOTAL DOWNLOAD COUNT
956
2
FAVORITE
956
TOTAL DOWNLOAD COUNT
Analysis of Advertisement within a Dramatic Framework: A TV Commercial in Terms of Absurd Dramaturgy
Authors:
Serdar Yıldız
Published: 2018 ,
Connectist: Istanbul University Journal of Communication Sciences
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
2131
1
FAVORITE
2131
TOTAL DOWNLOAD COUNT
EFFECTS OF ABSURDITY IN ADVERTISING ON ATTITUDE TOWARD THE AD AND RECALL
Authors:
Serdar Yıldız
,
Ferruh Uztuğ
Published: 2017 ,
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
896
0
FAVORITE
896
TOTAL DOWNLOAD COUNT
Üniversiteler Ne Vaat Ediyor? Türkiye’deki Üniversitelerin Basın İlanları Üzerine Bir İçerik Analizi
Authors:
Serdar Yıldız
Published: 2014 ,
Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.92914
FAVORITE
1
TOTAL DOWNLOAD COUNT
1761
1
FAVORITE
1761
TOTAL DOWNLOAD COUNT
Articles published in
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Connectist: Istanbul University Journal of Communication Sciences
Etkileşim
İletişim Kuram ve Araştırma Dergisi
Inonu University E-Journal of Faculty of Communication
Journal of Selcuk Communication
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Editorship
Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
Section Editor
Kurgu
Technical Editor , Editor , Section Editor , Co-Editor , Production Editor
Reviews
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Ege Üniversitesi İletişim Fakültesi Medya ve İletişim Araştırmaları Hakemli E-Dergisi
Inonu University E-Journal of Faculty of Communication
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Kurgu
Publications
A Communication Study for Measuring and Increasing Autism Awareness Through a Social Media Campaign
Authors:
S. Serhat Serter
,
Serdar Yıldız
Published: 2021 ,
Journal of Selcuk Communication
DOI: 10.18094/josc.984751
CITED
1
FAVORITE
0
TOTAL DOWNLOAD COUNT
1555
1
CITED
0
FAVORITE
1555
TOTAL DOWNLOAD COUNT
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